Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

Once, this was a no-brainer. After Nike’s success putting its swoosh on apparel in the ’90s, everybody got into the act. Consumers happily served as free brand billboards, so it seemed like a great ...

Well, maybe you’ve noticed that some of the most recognizable logos in the world are all blue. Think Facebook, LinkedIn, Skype, and Telegram… to name a few. *Nods slowly as you realize just how many ...

A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...

For new business owners who want to create sustainable growth for their ventures, choosing a company name and logo that will make a memorable impression on prospective customers is crucial to building ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

Here are 15 companies recently named as the most valuable in the world. Sept. 30, 2013 — -- intro: The most valuable brands also happen to have company logos more recognizable than many of the ...

Smashburger, the fast-casual restaurant company that popularized smashed burgers, today unveiled its latest brand campaign, reinforcing the brand’s commitment to great taste, variety, and value. “Our ...

Cincinnati's oldest ice cream shop is updating its look. Graeter's announced a brand refresh that includes a new logo on ...