Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Ever wondered what brand logos really mean? Dive into the hidden symbolism and brand psychology behind famous designs, and ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each design element.

Monogram logos, which feature stylized initials or letters, are among the most iconic and memorable types of branding. They ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Branding is design. It’s the logos, typefaces, and design systems that bring a company to life. But it’s also strategy. A rebrand can reveal the priorities, motivations, and aspirations of a company ...

Types of brands include corporate, personal, product, and service brands. People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that ...

Korean Air has launched a new corporate branding - including updating its logo for the first time since 1984 - as it works ...