It’s not a new idea that brands are more than skin deep. Any branding expert says brand-building starts with identifying what ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. In today's noisy advertising environment restaurants must ...

Peggy Bree is a part-time digital nomad from Toronto and the creator behind the book concept Branding Quickies. And one of the things that most of the women in the book have in common is that they are ...

A business’ brand is at the heart of its identity, its strategy, and its success. It’s also one of the most challenging elements to build. All the more reason to take the necessary precautions to ...

Brand equity or its value is based on how much profit a brand makes, how strong the brand is in comparison to the competitors and the role that the branding plays in the product purchase. A Nike logo ...

When you own a business, the first step is creating a relationship of trust between you and your audience. Without that, you’d never see any brand growth or return on investment (ROI) coming in. Your ...

When you think of branding, content isn’t really the first thing that comes to mind. You envision logos, slogans, and maybe some taglines. But the world has changed. Digital branding is prevalent, and ...

Creating high impact brand content requires more than posting the occasional beautiful image or witty comment on your brand’s social media pages. Once you learn to master content creation, you will be ...

Here's how to build brand partnerships rooted in authenticity, trust and shared purpose — the kind that inspire audiences and stand the test of time.

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Sooyoung Cho As AI’s ...

A farm’s brand affects everything from input costs to the ability to acquire farmland and employees. Creating a brand for the farm is an important business decision. “Your brand is reputation capital, ...