The 1990s may have given us neon windcheaters, denim on denim and Rachel cuts, but they weren't all bad. The decade can also lay claim to being the heyday of television ads — when commercials were ...

Advertisements need to captivate viewers to be successful. Sometimes that means looking into the soul of the consumer. VidMob analyzed ad creatives in key verticals where a model gazes -- meaning ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released The New Rules of Creative Performance ...

Recent research conducted by EMARKETER and Perion found that 89.2% of marketers believe creative plays an important role in ...

Organizations in the service sector that have more creative employees enjoy higher levels of customer satisfaction, according to new research. Organizations in the service sector that have more ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

Anger is an intense emotion caused in response to threats or frustration, and is accompanied by physiological arousal such as increased heart rate and tension. Many people may think that anger is bad ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

New research appearing in the Journal of Applied Psychology provides some much-needed perspective on a controversial question in psychological science: Is there a gender difference in creative ...