Customization has been a part of car ownership ever since Henry Ford told customers they could have any color “as long as it’s black.” But while lightning bolt graphics and a kick-ass sound system may ...

Hot rodding is a dynamic hobby. It's continually changing. What's' hot today is luke warm tomorrow … and we won't discuss the day after. But one element of hot rodding remains constant. The hot rodder ...

Easily the most challenging cosmetic issue facing your car building project is wheel and tire selection, along with proper fitment. Few things are more discouraging than spending a fortune for new ...

Two months ago we set out to do something we thought was pretty noble: define the wheels that revolutionized the hot rod and custom car market. It really did seem like a good idea to open peoples' ...

A visit to a high-end wheel manufacturer reveals how raw forged aluminum becomes a $16,000 set of custom wheels. The process ...

Having been to several Optima Ultimate Streetcar Challenge qualifying events as well as many autocross and open track events, I can tell you that a serious G-machine begins with a good set of tires.

At the Ferrari studio in Maranello, there's an entire cabinet of steering wheel designs for your new car, including rims wrapped in denim. Customizing a supercar is usually the best way to acquire a ...

Shiny, unmistakable and a little strange, the custom wire wheels of choice on some of Houston's toughest streets are the star attraction of whatever they're beneath, be it Benz or Bentley, certified ...