I blame Bode Miller for putting a bug in my ear about Surefoot Custom Ski Boots. When I interviewed the Olympic ski champion this year about his outdoor fashion brand, Aztech Mountain, and custom ski ...

TEANECK, N.J.--(BUSINESS WIRE)--Aetrex, Inc., a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, today announced its partnership with custom ski boot ...

Boots are the linchpin of your skiing setup for one simple reason: if they don’t fit properly, your technique will suffer. If you can’t find a boot on the shelf that conforms to the peculiarities of ...

PARK CITY, UT, UNITED STATES, February 18, 2026 /EINPresswire.com/ — In a category long defined by compromise, Surefoot is introducing a breakthrough. Today, the ...

Forbes contributors publish independent expert analyses and insights. Allison Olmsted covers lifestyle for active women as The Gear Diva. I ski in custom ski boots and strongly recommend custom fitted ...

At one of its 24 shops around the world—from Aspen, Colo., and Santa Monica, Calif., to Verbier, Switzerland, and Oslo, Norway—Surefoot first takes computer-generated scans of the skier’s feet to ...

While rental ski boots are fine if you don’t ski a ton — and you’re okay with boots that are a hair too loose or too tight — if you go on more than a few ski trips each year, you are usually better ...

“His brain was always on fire with something, ideas just flew off him like sparks. He’d get this faraway look in his eyes and you’d know that an idea had just occurred, or a solution to a problem–what ...