Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

It’s a common sight: office walls covered in sticky notes with labels like “frugal Fran” and “adventurous Adam.” In the past 10 years, there’s been a flurry of interest in this type of empathetic user ...

Forbes contributors publish independent expert analyses and insights. I build, study, and write about products and ideas that move people. Here’s the problem: Until now, the explosion of methods for ...