Think micro mini skirts, chunky highlights, and, of course, the Diet Coke aesthetic. Back in the day, it wasn’t just a drink—it was the drink. It was the go-to refreshment for every busy ...

"Diet Coke is privileged to announce that Jamie Dornan will take on the role as ambassador for the brand. Jamie will bring ...

another creator asks in a stitched TikTok video, filming cases of Diet Coke and Coke Zero. It turns out that Blake might be the right person to ask. “I actually worked as a research and ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Once, Diet Coke’s image was about calorie counting, breaks and well-defined abs. Today, it’s the rocket ...