Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

Data and measurement firm Samba TV has bought GenAI ads platform Bestever AI. Bestever’s founder and CEO Apoorna Govind will become Director of Product at Samba, leading AI product strategy and ...

As environmental consciousness rises among consumers, brands face mounting pressure to minimize their carbon footprints across operations. In marketing and advertising, sustainability has emerged as a ...

"The real change is that physical spaces can now be measured and monetized with digital advertising logic," said Takeo Yamada ...

Slow growth beats no growth. US digital ad revenue growth slowed in 2022 compared to 2021, when revenues skyrocketed 35.4% YOY as the economy roared back from the depths of the COVID-19 pandemic. Yet ...

Meta is making a major push to expand its business beyond online advertising, but past efforts show that success is far from guaranteed.

As linear TV viewing continues to drop -- an estimated 6.4% this year, according to Insider Intelligence -- pharma brands are following suit, albeit at a slower pace than other ad categories. Standard ...

In today's hyperconnected world, the digital landscape is a double-edged sword. While it enables unprecedented access to information and facilitates remote work, the sheer volume of digital content ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. "Advertisers feel like consumers are susceptible to advertising and are investing in that," said Gil ...

Digital ad revenue is playing an important role in stabilizing overall industry sales for the U.S. commercial radio business. That’s according to RAB’s 14th Annual Digital Benchmarking Report, ...