The Digital Place Based Advertising Association (DPAA), an industry trade group spanning out-of-home media and advertising technology, on Monday released its first programmatic standards for digital ...

The Digital Place Based Advertising Association (DPAA), an industry trade group spanning out-of-home media and advertising technology, on Monday released its first programmatic standards for digital ...

In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel ...

While it doesn't focus explicitly on planning or buying the medium, a very comprehensive guide has just been released for advertising and media pros who want to geek out on one of the fastest growing ...

GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive ...

Online advertising dominated media spend over the last two decades, largely for its addressable, measurable nature, which used to make customer acquisition quick and easy. Over the course of the ...

Here is the central absurdity of clinical Digital Out-of-Home (DOOH): screen owners have constructed the most intentful advertising environment in healthcare — a captive, health-focused audience, ...

Are you a print subscriber? Activate your account. 30 min 42 sec ago By Brandon Doerrer - 3 hours 4 min ago By Garett Sloane - 3 hours 46 min ago 4 hours 35 min ago By Asa Hiken - 4 hours 45 min ago ...

The club soccer season hasn’t yet ended, but advertisers already are looking beyond the Champions League and towards the FIFA World Cup. Carmaker Hyundai, for example, is “ramping up” to the soccer ...

The global digital out of home (DOOH) market could reach $58.67 billion by 2031 at an 11.6% compound annual growth rate, driven by digital entertainment with the fastest growth rate of 14.9% from 2022 ...