Few toys spark the imagination like Disney princess toys. After all, they’re inspired by some of the most well-animated, charming characters in the world. And with a level of popularity that shows no ...

The toy giant in 2016 lost the global rights to the Frozen and Disney Princess toy lines to rival Hasbro. By Etan Vlessing Canada Bureau Chief Stock in Mattel has risen sharply after the toymaker said ...

Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the licensing deal ...

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Disney and Pixar Cars Transforming Mack Playset brings exciting racing adventures to life with 2-in-1 play. This toy truck is both a transporter and a tune-up center! Open Mack's trailer and unfold to ...

Growing up, my parents had a rule before we could get a real pet: we had to prove we could be responsible with a toy one first. My siblings and I spent hours brushing, feeding, and tucking our stuffed ...

Starting in 2023, Mattel will return to making Disney Princess and Frozen toys. Today the toymaker announced a multi-year global licensing agreement with Disney for its Princess and Frozen lines, to ...