An agency that provides “media-agnostic, transparent, insight-driven marketing strategies” to client-side marketers has signed a multi-year strategic agreement with TV measurement company iSpot — a ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

Peter Naylor, a well-traveled veteran of the media industry’s ad-sales trenches, is joining Nielsen as chief client officer, ...

TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

Nielsen may be the top name in TV measurement — an industry juggernaut for 92 years with annual revenues of more than $6 billion and a market value of nearly $17 billion. In fact, founder Arthur ...

Leslie Wood, a noted data science expert and advertising industry veteran, is joining ad tracking firm iSpot as the company’s chief research officer. She will lead new currency initiatives across ...

TV advertising in the U.S. is a $60 billion a year business, but despite the market size — or maybe because of it — brands and agencies have a difficult time keeping tabs on where their spots appear, ...

Well, that certainly didn't last very long, did it? Looks like Clear is already sending its unusual iSpot product to the great WiMAX network in the sky less than five months after its introduction. As ...