Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what you're testing? Can you really ...

3. Ad Hominem. When you attack a person rather than their assertions, you are committing an ad hominem fallacy. It should be noted, however, that personal attacks aren't necessarily ad hominem ...

The Internet is teeming with crazies, jerks, and blowhards; and in online forums, debaters are full of passionate intensity. Peruse the comments area on any popular blog, and you’ll find more ...

As the holidays approach you will probably get into political and cultural debates with family and friends. We at Snopes have put together a guide on the nature of fallacies, particularly false ...

Logical fallacies are flaws in reasoning. They are often called informal fallacies. It's becoming more common for people to call out these fallacies by name. You often hear accusations of people ...

3. Ad Hominem. When you attack a person rather than their assertions, you are committing an ad hominem fallacy. It should be noted, however, that personal attacks aren't necessarily ad hominem ...