Three-time NFL defensive Player of the Year J.J. Watt unveiled a new logo on Sunday. The logo, which will be used for Watt's Reebok campaign, looks like "JJ" or a "W," but if it's turned upside ...

Because the brand does not have a deal with the NFL, Watt can't wear Reebok's logo on the field. Watt joins Cam Newton and Tom Brady as NFL players who have their own logos.