Variety

M. Night Shyamalan Says Studio Was ‘Too Scared’ to Market ‘Unbreakable’ as a Comic Book Film in 2000 Because ‘No One Will Go See a Movie About a Comic Book’

“If you deny what it is because you’re afraid of it being different, then you’re stealing all of its strength,” Shyamalan said. “They were like, ‘We had one of the biggest movies of all time and the ...
Yahoo

M. Night Shyamalan Says Studio Was ‘Too Scared’ to Market ‘Unbreakable’ as a Superhero Movie

M. Night Shyamalan thought the marketing campaign for “Unbreakable” was, well, broken. The “Trap” director told GQ in the below video that while his 2000 film “Unbreakable” was a superhero film, the ...
WFAA8

Bruce Willis talks about playing David Dunn in the 2000 film Unbreakable

Bruce Willis sat down with WFAA to talk about taking on the role of David Dunn in the 2000 film Unbreakable.
AOL

M. Night Shyamalan Says Studio Was ‘Too Scared’ to Market ‘Unbreakable’ as a Comic Book Film in 2000 Because ‘No One Will Go See a Movie About a Comic Book’

M. Night Shyamalan participated in a career retrospective interview with GQ magazine to mark the release of his latest directorial effort, “Trap,” and remembered studio executives not wanting to ...