Frédéric Merlin, president of the Société des Grands Magasins (SGM, a French retail property group), during the opening of the Shein store at the BHV in Paris, November 5, 2025. RAFAEL YAGHOBZADEH FOR ...
ProfileSince bringing Chinese retail giant Shein to Paris's BHV department store, Frédéric Merlin has faced a barrage of criticism. Presenting himself as a self-made man from a middle-class background ...
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