Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy ...

Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

We all know Google is in the business of analytics, whether it’s as a service to help web developers or to help improve the relevance of ads you’re shown. Android developers even have the option of ...

If you're currently using Google Analytics to track your website traffic, you may have noticed a New Version tab on the top of the platform. You've probably been intrigued enough to give it a click ...

Representatives from Mozilla, parent company of Firefox, have explained why the browser is now blocking Google Analytics by default. An updated version of the Firefox browser was released this week ...

Use of Google Analytics has now been found to breach European Union privacy laws in France — after a similar decision was reached in Austria last month. The French data protection watchdog, the CNIL, ...

Another strike against use of Google Analytics in Europe: The Italian data protection authority has found a local web publisher’s use of the popular analytics tool to be non-compliant with EU data ...

Tracking the strength of website design has come a long way from the era of “under construction” animated gifs and text files on URL references. With the advent of tools such as Google Analytics, it ...

The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Some advertisers are finding it so difficult to navigate that they have abandoned the tool and jumped ships to a ...