Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

A federal judge has granted preliminary approval to Google's $100 million settlement of a class-action alleging it overcharged some pay-per-click advertisers by failing to honor their requests to ...

Google Ads is rolling out new location targeting options for Demand Gen campaigns, matching the controls already available in Search. Why we care. Until now, Demand Gen advertisers had limited control ...