The big box chain wants to feel more like your neighborhood indie guitar store.

The guitar world is well and truly in the midst of a digital market boom, and as the online space becomes a more important battleground for retailers, traditional brick-and-mortar stores are ...

Guitar Center has finally added an actual letter "G" to its official logo after 50 years. You're probably wondering why this is newsworthy, but if you're here, it's probably because you may not have ...

Guitar Center on Wednesday announced its namesake and Musician’s Friend e-commerce store saw November and December preliminary sales increase 6.6%. CEO Gabe Dalporto said the quarter was the company’s ...

Guitar Center on Tuesday announced three leadership changes, including naming Gabriel Dalporto CEO. Dalporto replaces Ron Japinga, who had held the position of president and CEO since 2016. No reason ...