Long before the movie “Barbie” took over the world, Barbie dolls reigned supreme. As the most popular doll of every generation since the ’60s, Barbies have transcended decades. The vintage doll is ...

Disclaimer: When you purchase through links on our site, we may earn an affiliate commission. Ready to cruise through Barbie Land in style? The Hot Wheels Barbie RC Corvette from last year's hit film ...

The Barbie movie is more than a bit of good fun. It also teaches an economics lesson about lemons—the old slang term for defective goods, not the citrus fruit. The movie’s popularity has boosted the ...

Buckle up — there’s a new must-have gift for this holiday season for anyone who loves Barbie, classic cars or a bygone era. The Hot Wheels Barbie RC Corvette is a classic car with all the style that ...

I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...

While the Barbie dolls may just be one of the most iconic toys ever, it’s hard to deny that the Barbie Corvette isn’t highly memorable in its own right. Now, in order to capitalize on the recent ...

Mattel is still riding Barbie’s pink blockbuster wave. The toy manufacturer reported a 9% rise in its net sales to $1.92 billion in the third quarter of 2023, fueled by Barbie’s success and Hot Wheels ...