A friend of mine just sent me a photo of a Hot Wheels ID Series X-Steam collectible. I didn't even know this thing existed. I figured I'd give him a piece of information he didn't know about in return ...

The world’s No. 1-selling toy is on a quest to reinvent itself for today’s kids The average U.S. child owns 50 Hot Wheels, according to Mattel. But can the company innovate on a brand that is firmly ...