At a time when AI continues to create immense opportunities, it’s more important than ever to operate with a people-first ...

It was a humbling experience. It was then that I realized that we didn’t have a great training program, and more importantly we didn’t have a great brand that talks about who I am, who we are and what ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

Join Beth LaGuardia Cooper, CMO of Advantage Media, and our panel of brand building experts on November 19th to discover how to turn your personal brand into your most valuable asset. Register now!

When you hear ‘branding,’ do you immediately think of a Fortune 500 company dropping six figures on a new logo and ad campaign? Numbers like that are out of reach for most businesses here in Maine, ...

Your brand’s presence in AI answers shows real influence. Track visibility, benchmark competitors, and connect it to business growth.

Getting your name out there is always a priority when you're in business. But few seasons present the opportunity to increase your exposure and build your brand like the holidays. With the holidays on ...

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

While Oh's story is unique, solution providers can look to Tech Superpowers' success as an example of how valuable branding is. With that in mind, here are 10 tips from the top branding experts in the ...

You're pulling a huge, mobile advertising opportunity every day -- an ideal place (particularly for dry van and reefer haulers) to put signage for your trucking company. Trouble is, you don't own that ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...