A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...

Develop a value-first mindset. This means focusing on delivering value to others instead of focusing on receiving value. Building your social currency can significantly enhance the flow of value to ...

Rob Amezcua is CRO at Forescout Technologies with over 28 years of proven success in cybersecurity sales and complex deal negotiation. After nearly 30 years in cybersecurity sales, I’ve seen this ...

It’s not just up to your sales or service teams to give good customer service; every employee plays a role. Learn how to build a customer-centric culture that exceeds customer expectations and sets ...

Since ChatGPT’s enterprise launch in March 2023, organizations of all sizes and industries have been racing to unlock value with generative AI (gen AI). While the capabilities of the technology itself ...

In the wake of a recent proposed settlement between the National Association of Realtors and a class of home sellers in a class action lawsuit, there's been a lot of conversation in the real estate ...