Why is John Cena promoting Nature’s Own’s new bread recipe?

Nature’s Own is rolling out a new bread recipe with fewer ingredients and teaming up with John Cena to explain the change.

Nature's Own just cut ingredients by up to 38%—and John Cena knows why

Nature’s Own debuts a revamped bread lineup with up to 38% fewer ingredients. The No. 1 bread brand is now Non-GMO Project Verified.