Meet man who sold detergent on bicycle, built billion-dollar company, later one mistake led to downfall of his household brand, it was...
By the 2010s, market share of the company had fallen to just 6%. Despite attempts to expand into soaps and personal care, the ...
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The tragic story behind
With this brand, Karsanbhai Patel rewrote the marketing rules. After establishing its leadership in economy-priced detergents, Nirma entered the premium segment, launching toilet soaps Nirma bath ...
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Meet Karsanbhai, the man behind India’s favourite detergent brand Nirma, but what led to its downfall? Reasons are…
Founded by Karsanbhai Patel in 1969, Nirma rose to prominence in the detergent market by the 1990s. Its success was driven by affordable pricing and impactful marketing. At its peak, the brand ...
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This owner of a Rs 23,000-crore company once sold detergent on bicycle
Karsanbhai Patel, an Indian billionaire businessman ... ALSO READ: Pankaj Oswal's daughter Vasundhara jailed in Uganda, not allowed to change clothes, bathe. Know the reason behind her detention ...