Detroit Red Wings defenseman Niklas Kronwall delivers such brutal hits that fans make his last name into a verb. Even the Red Wings got in on the act following his devastating check on Tampa Bay ...

Did you know there's a rash of Kronwalling going on around Detroit? More to the point: Have you been Kronwalled? (And hey, was that Zetterberg Guy at the 22-second mark?) The commercial above is ...

Pound for pound, few NHL players over the past 15 years delivered bigger bone-jarring hits than Niklas Kronwall did for the Detroit Red Wings. The 6-foot, 194-pound defenseman picked his spots, ...

DETROIT - MAY 6: Niklas Kronwall #55 of the Detroit Red Wings looks on while playing the San Jose Sharks in Game Four of the Western Conference Semifinals during the 2011 NHL Stanley Cup Playoffs on ...

Niklas Kronwall has made a career out of his patented 'back-first' hit and has left a trail of devastated puck carriers in his wake, but the hit on Nikita Kucherov in Game 6 of the series between ...

There’s an awesome trend going on in the NHL right now. It’s called marketing. Check out the new series of ads for the Red Wings, Kronwalled. Excellent. This follows on the heels of some other great ...