Company 'Takes Over' Famous Landmarks to Kick off Its Life's Good Campaign With More Dynamic and Youthful Visual Identity SEOUL, South Korea, Aug. 23, 2023 /PRNewswire/ -- LG Electronics (LG) has ...

LG Electronics has reinvented its brand identity, starting with its "Life’s Good" global campaign, featuring digital out-of-home ads at key sites worldwide. Wolff Olins is responsible for LG's new ...

SEOUL, South Korea, Sept. 26, 2023 /PRNewswire/ -- LG Electronics (LG) today highlighted its Life's Good message by introducing a new brand film. Part of the ongoing global brand campaign, the film ...

LG's New Campaign Leverages Music – the Universal Language – to Foster Deeper Connections and Expand the Life's Good Promise in Digital Spaces SEOUL, South Korea, June 24, 2025 /PRNewswire/ -- LG ...

In a bid to continuously innovate and maintain its market leadership in an ever-evolving industry, leading consumer electronics and home appliance brand, LG has unveiled its new brand identity built ...

Life’s Good. While it might seem coincidental that this short and sweet phrase shares the same initials with LG Electronics, it vividly expresses the optimistic spirit of the LG brand. The phrase, ...

In a time of worldwide challenges, a global innovator on a mission of empowerment is putting its faith in a message of optimism to uplift lives and change the world for the better. As it’s recovered ...

Hyoeun Kim On LG's Brand Promise, "Life's Good" Video unavailable Hyoeun Kim, Vice President of LG, discusses the brand's transformation as well as LG's unwavering commitment to their customers.

OKLAHOMA CITY — Oklahoma Christian University (OC) men’s golf coach David Lynn has been honored by LG Electronics USA with the inaugural LG Life’s Good Coaches Award, recognizing his commitment to ...

LG Electronics (LG) today launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This ...

LG Electronics (LG) has launched a new brand campaign, Radio Optimism, designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative ...