Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves across social media.

Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...

McDonald's Happy Meals have been a beloved part of childhood for decades, offering not only a quick, affordable meal but also ...

The performance artist Gage Spex has amassed a collection of over 200 carefully styled toys.

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

In 2018, the toy company behind Barbie and other famous brands created a division to make movies inspired by its toys, games, and brands and appointed Robbie Brenner, an acclaimed film producer ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...