NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx. These standout ads were ...
A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.
EDO, the TV outcomes company, and DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced a first-of-its-kind partnership to deliver AI-powered optimisation ...
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