These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups fail within the first year, so it’s worthwhile ...

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1. Understand the Trademark Licensing Process. Licensing your trademark usually happens in a few phases. First, your company must create a solid brand. Almost immediately thereafter, the company ...

Personal branding is the public-facing identity you create for yourself. It’s an authentic but carefully managed representation of you as a professional. Proving your experience and expertise in your ...

“I hate the whole idea of brands and branding.” Elon Musk once tweeted this statement in response to a follower’s suggestion that the Tesla Motors brand was too luxe to consider producing an electric ...

Brand development sits at the top of the list for entrepreneurs, but no one has to be more masterful in crafting their personal brand than a presidential candidate. Engaged in one of the most heated ...

Just returned to the office from a conference called “Voice of The Brand.” It’s the second one I’ve attended in the past six months. VOTB is a series of conferences that bring together marketing ...

If you suspected that a mobile app does not, in fact, have the ability to walk your dog, you’re right. The new Domino’s commercial proves it. But, it can help you get a pizza with a voice command.

In a globally connected, constantly stimulated world, it can be difficult for businesses to stand out from the crowd. When you can't differentiate, you can't scale, and if your business isn't scaling, ...