Snap unveiled its second official application to help advertisers and everyday Snapchat users create their own augmented reality (AR) lenses that overlay digital images on real backgrounds seen ...

Snapchat has become known for its viral AR filters and today the company is making it easier for anyone to take a stab at designing them. As announced in a company blog post, Snap has released a new ...

Snap is opening up to more creators. The self-proclaimed camera company released Lens Studio on Thursday as a way for developers to build augmented-reality experiences for Snapchat. The tool, ...

It might be easier to create and share Snapchat Lenses these days, but Snap clearly knows they need a little more panache. It's adding a trio of Lens Studio templates, with the centerpiece being a ...