Facebook has announced that it has acquired San Francisco, California-based online video advertising company LiveRail. LiveRail offers premium publishers with technology to sell video inventory across ...
New case study examines how LiveRail’s real-time video advertising platform optimizes over 3 billion impressions and 25% of all video ads each month MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Offering ...
In a perfect world, products gel. For Facebook, achieving a harmony between its buy- and sell-side offerings has propelled its go-to-market strategy. While Facebook’s ad server, Atlas, is its buy-side ...
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