Add Yahoo as a preferred source to see more of our stories on Google. The Coca-Cola logo doesn't need much introduction. The Coca-Cola Company and its flagship fizzy beverage possess one of the ...

Add Yahoo as a preferred source to see more of our stories on Google. Coca-Cola logo variations campaign. Brands can very precious about their logos. The typical brand manual comes with several pages ...

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow ...

Coca-Cola stands as arguably one of the most recognizable brands worldwide, instantly identifiable through its iconic red packaging and distinctive, swirly white font. The brand is renowned for its ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Certain brands are forever attached to a color ...

Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola ...

Logos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and once ...

The Coca-Cola company announced that Sprite will stop using its famous green bottle and switch to clear plastic beginning in August. The change in look, ironically, is part of a push by the soft drink ...