Clever logo designs can be a game-changer in attracting new customers. They’re often the first thing that catches the eye, so making a cool and impactful impression quickly is crucial. The best logos ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

Arlington County has reopened community voting on a new logo, and this round features eight new designs. Voters can choose their top three from the expanded list of 10, which includes two finalists ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Branding these days is big business - and most companies pay to have the best branding available if they can afford it. Done well and effectively, it can send all sorts of lovely subliminal messages ...

The Porsche crest is one of the most recognizable logos in the world, but Porsche considered replacing it at one point—and the proposed alternatives were nothing like the original. Porsche has gone ...