When Major League Baseball introduced its "Baseball Is Something Else" campaign in 2023, it was basically reintroducing the sport to audiences who may have previously been deterred by its rules and ...

Major League Baseball All-Star is basically a week of tentpoles, and the league's broadcast partners and brands are cramming more into the tent than ever. "Yeah, I think it did: I think marketers in ...

Major League Baseball teams will have advertising on their helmets during the postseason. MLB said Friday it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company ...

As the 2025 MLB postseason kicked off, it wasn’t a home run slugger or a flame-throwing ace that stole the spotlight. Instead, fans’ eyes went straight to something new sitting on every player’s ...

Although Major League Baseball may be behind in many financial metrics of the NFL and the NBA, baseball TV partners posted strong viewership for the regular season that just concluded. Total viewer ...