I can’t be the only person who instantly thinks of Family Matters the minute Purple Urkle makes an appearance on a dispensary shelf. In fact, I’m pretty sure I’m in the majority. The history behind ...

How did Jaleel White end up in the cannabis business? White said he claimed territory in the cannabis market because no one else had. According to an interview with Forbes, he turned down several ...

“I feel a little bit like Willy Wonka, the flavor came out so grape candy.” Actor Jaleel White, best known for his role as Steve Urkel in Family Matters, has launched a new cannabis line called ...

Actor Jaleel White is perhaps best known in pop culture for his singular, comedic portrayal of the suspender-wearing character Steve Urkel in the sitcom "Family Matters." Wielding the catch phrase ...

White and the brand will produce variations of the popular Purple Urkle cannabis strain, inspired by his beloved Steve Urkle character. The line is set to launch on April 20, and will be available at ...

Cannabis and the hit sitcom "Family Matters" are colliding in a way that fans might have not expected. The show’s lead actor, Jaleel White (AKA Steve Urkel), has partnered with a popular dispensary to ...

Jaleel White will forever be known as Steve Urkel, but the 44-year-old compared himself to a different character while discussing his new cannabis line ItsPurpl, in partnership with 710 Labs, that ...

Actor, Jaleel White, of Family Matters fame is dipping his toes into the cannabis industry. That’s right, the actor who played Steve Urkel is launching his very own cannabis line. In an article from ...

Actor and Family Matters star Jaleel White revealed to Forbeson Tuesday that he has launched a new cannabis line called ItsPurpl. White created ItsPurpl through a partnership with 710 Labs and ...

Actor Jaleel White, whose character Steve Urkel in Family Matters was a cultural mainstay in the Nineties, is getting into the cannabis business with his own brand, as Forbes reports. His ItsPurpl ...