An effective marketing strategy is a necessity, especially for small businesses with a limited following. To build long-lasting customer loyalty, you have to appeal to your audience while staying true ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. “What have you done for me lately?” CMOs constantly hear this ...

When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. With a sizable discretionary budget, it can be a natural target for short-term ...

With the rapidly evolving business landscape, opportunities and pressures driven by globalisation now require an international perspective, especially if we are to truly understand C-level ...

Standing out to the C-suite is vital, because the execs there hold much of the decision-making power in an organization. They are also the most frequently targeted audience in multichannel campaigns.