This guidance begins examining the basic ways we can start to evolve our marketing by choosing how to frame our stories and connect with diverse audiences. Our work should be about more than marketing ...

Whether you work in tech, finance or any other often-complex industry, effectively communicating to a lay audience can be challenging. Technical jargon and unfamiliar industry terms can make the ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Not long ago, I was talking with a leadership team about communications strategy when someone interrupted and said, “Isn’t that just marketing?” The room nodded. It’s a reaction I hear all the time.

Our experienced team of communicators helps to promote the exceptional programs and initiatives that enhance the UB experience for students. In addition to creating and implementing results-driven ...