Microsoft is expanding PMax testing with two new experiment types that help measure campaign impact and validate upgrades.

AI Max for Search is globally available in beta. One-click experiments are built into campaign creation. Text guidelines are planned for fall and will apply to AI Max and Performance Max. Google’s AI ...

Add Yahoo as a preferred source to see more of our stories on Google. At the start of 2021, Warner Bros. was the talk of Hollywood for its decision to start a year-long experiment that would come to ...

Google is rolling out Performance Max experiments in Google Ads today. We knew this would come and now, I think for the first time but I might be wrong, we are seeing some advertisers gain access to ...

With AI Max for Search now widely available in beta, advertisers are debating everything from performance comparisons to how it plays with existing keyword structures. Google Ads Liaison, Ginny Marvin ...

Google is bringing new insights, recommendations and in-store goals to Performance Max. Here's everything advertisers need to know. Seven new updates – the most interesting being the ability to ...

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max. In May 2025, it announced the next step: AI Max. The ...