Morrisons lost its place as part of “the big four” UK grocers in terms of market share in September, but it has since joined the top three supermarket chains – Tesco, Sainsbury’s and Asda – in ...

UK retailer Morrisons believes the advertising push behind its fresh food range will promote a point of difference between the company and its rivals. Morrisons, the UK’s fourth-largest grocer by ...

The UK’s advertising regulator has ruled that a radio advert for Morrisons was “misleading” following a listener complaint. The advert publicised a discount offer on M Kitchen Takeaway Tikka Masala. A ...

Picture this. A dark room. A Morrisons ad executive is sitting on a chair, sweating slightly. Suddenly, a bright lamp is shone into their face. Standing behind it: the British public, with one ...

The media is all over this and it is easy to understand why. Morrisons, one of the weaker of the UK supermarket chains demonstrated what at once is a novel and polarizing approach to advertising when ...

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Supermarket Morrisons has apologised after its decision to beam an advert onto the Angel of the North sparked outrage. Morrisons tried to kick start a new price-cutting initiative over the weekend by ...

Tesco and Morrisons are distancing themselves from more big TV ad campaigns, instead talking up improving the in-store experience as the best way to rebuild their faltering brands. “You can’t ...

Big changes are coming to Diddly Squat for the new series.

LONDON, Aug. 7 (UPI) --A British burger ad won't be rebroadcast after an advocacy group decided that the spot promoted "poor nutritional habits" and an "unhealthy lifestyle." In the ad from Morrisons ...

Morrisons will continue to focus on improving the in-store shopping experience rather than investing in pricey above-the-line campaigns, according to the supermarket's chief executive David Potts.