We waited more than a year for proper PWHL nicknames and logos. Now that we have them, courtesy of Monday’s official unveiling, we’re not going to waste any more time. Which of the six new combos — ...

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

The PWHL has two new teams. That means the PWHL has two new nicknames and logo sets. Most importantly, that means it’s time for a fresh set of rankings. How do the Seattle Torrent and Vancouver ...

Gracing the front of just about every NHL sweater ever worn, logos have played an underappreciated but very important role in hockey history. They can be an instant visual link between eras; players ...

When you think of the best professional sports team logos, the obvious ones come to mind: In Baseball? The New York Yankees, Boston Red Sox, Los Angeles Dodgers. In basketball? The Boston Celtics, Los ...

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...