Audi is introducing a new car brand specifically for the Chinese market, simply named "AUDI" in capital letters. Built on technology from the SAIC group, this brand aims to help Audi strengthen its position in China,

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.

With a new brand, you need a new car. This is the AUDI E concept, built in collaboration with Audi's regional technical partner, SAIC, and it's nothing like any e-tron model we or our cousins across the pond can buy.