In the early 1970s, episodes of "The Odd Couple" and "All in the Family" were occasionally interrupted by an Alka-Seltzer commercial. The star of the 30-second spot had a wrecked stomach because an ...
A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...
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