It’s that time of year again when the biggest brands in the UK launch their Christmas adverts, with huge names battling it out to be the most talked-about version on offer. John Lewis, Marks and ...

The Notebook, where the City’s movers and shakers have their say. Today it’s Ogilvy’s Amelia Torode For those involved in UK advertising, Christmas is our Super Bowl, when ads become central to ...

This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention ...