The football season is over. Celebrating the Super Bowl brings many of us together. This year, I skipped the party I normally attend and drove down to Leavenworth, Kan., to be among my numerous ...

You would think that in this post-mass media age of fragmentation, the old-fashioned brand jingle would not only be out of fashion, but out of reach. And yet, Nationwide's "On Your Side" seven-note ...

Mountain Dew’s refreshed brand logo is now rolling out across retailers nationwide, and the brand is giving fans with tattoos of their old logo a chance for an update. Those who send photos of their ...

Are you a print subscriber? Activate your account. By Farhoud Meybodi - 34 min 4 sec ago By Adrianne Pasquarelli - 34 min 4 sec ago 34 min 4 sec ago By Ewan Larkin - 1 hour 4 min ago By Parker Herren ...

Many people of a certain generation might remember a jingle or two from one of their hometown radio stations. "It was, to use the current terminology, the branding or the imaging of the radio station, ...

Just a few decades ago, a catchy jingle was the trademark of any Top 40 radio station. The Not-So-Distant History Of Radio Jingles Many people of a certain generation ...