The Mirror US on MSN7mon
Olympic fans brand Closing Ceremony intro 'unholy' as they complain 'reverb is messing with my head'
The 2024 Paris Olympics kicked off on July 26, but now it's time to wrap it up. The closing ceremony occurred on Aug. 11 ...
Creative Review2y
The Olympic brand gets a refresh
The design heritage for the Olympic Games is so illustrious that it’s easy to forget that the Olympics has a brand of its own to look after. And since the last development of its identity, in 2011, ...
Creative Bloq on MSN6mon
Permanently keeping the Olympic rings on the Eiffel Tower makes absolutely no sense
But I think it's also wrong for another reason: it totally contradicts the point of the Olympic brand, even though the IOC ...
Business Insider7mon
Olympic athletes have to do more than win gold to make big bucks. They have to become influencers.
The 2024 Olympic Games could be bigger than ever for athletes looking to build content careers and score brand deals, particularly for young or newer names. Every four years, the Summer Olympics ...
Ad Age10d
Why Pennymac is launching its first sports sponsorship at the Olympics
Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ...
Li Ning's Return to the Olympics: Strategic Transformation and Market Opportunities
Li Ning’s partnership with the Chinese Olympic Committee, the first since the 2004 Athens Olympics, signifies a substantial shift in its brand strategy. In a highly competitive sportswear market, ...