An advertising executive at EA talked about how the company plans to expand its in-game ads and standardize this approach across the industry.

EA VP of advertising and sponsorships Alexander Dao think it represents a “huge opportunity” for the video game industry.

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

EA says developers should build in-game ads into future titles from day one, calling it a major opportunity for console and ...

As if we haven't suffered enough ...

Electronic Arts announced the launch of a new brand on Monday, but it's not one you're likely to get excited about. EA Advertising is "a new platform transforming how brands connect with audiences ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

The New York Times has put a spotlight on its Games app. Many of the games – including Wordle, Strands, Connections and, until recently, the Mini Crossword – are free to users regardless of whether ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Microsoft announced some significant changes for Xbox Game Pass ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

It’s the same boring formula for most mobile games these days: complete a level, watch an ad, close three pop-ups, and then ...