In today's world, businesses have a wealth of data at their fingertips. However, data will be of no use to a business if it is not utilized to gain insights and make informed decisions to enhance ...

Professor Ed Malthouse talks about his approach to teaching this vital skill as he takes over as the new instructor of the MSiA program’s introductory class. The best way to understand the importance ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For decades, predictive analytics was a capability largely reserved for companies with deep ...

Predictive analytics is not just a tool for data scientists; it’s a strategic asset for different types of businesses. As the CMO of an agency that helps automotive clients transform their marketing, ...

Eli is Associate Editor for EdTech Magazine Higher Education. When not in the office, Eli is busy scanning the web for the latest podcasts or stepping into the boxing ring for a few rounds.