It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

Add Yahoo as a preferred source to see more of our stories on Google. The new promotion—which runs until November 30—will give those who consider themselves to be Fruity and/or Cocoa Pebbles loyalists ...