An estimated $14.88 billion worth of advertising will have been purchased in 2015 through automated software programs, also known as "programmatic advertising." By automatically buying and placing ads ...

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...

As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, president and co-founder of ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

Channel 4 has significantly expanded the availability of its streaming advertising inventory through a series of new ...

The glamour of the Mad Men advertising world starkly contrasts with how online advertising is now bought and sold, since much of it happens programmatically. One expert says that without programmatic ...

How big is programmatic buying? Advertising intelligence company MediaRadar has crunched the numbers and found that 75 percent of all the brands it tracked placed digital ads programmatically in Q1.

Out of home (OOH) represents the fastest growing advertising medium, in part due to its growing accessibility. While OOH is still primarily bought and sold in a traditional, direct fashion, the ...