For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit.

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Third-party cookies are crumbling, customer acquisition costs are ...

If you're beginning to use QR code initiatives to share deeper narratives that build trust and emotional connection, here are ...